Manual toothbrush with baby soft bristles gently cleans tender gums Non-slip handle helps parents brush baby’s teeth and gums Encourages the development of good oral habits early on Pediatricians recommend cleaning baby’s teeth and gums every day Specifically designed for babies and toddlers ages 0-3 years Pediatricians recommend gently brushing baby’s teeth and gums every day. At stage 1 of their oral health care, babies have sensitive gums as their teeth begin to erupt, so it’s important to begin gently brushing your little one’s gums with a brush designed specifically for them. The Oral-B Baby Manual Toothbrush featuring Disney’s Winnie the Pooh has baby-soft bristles perfect for tender gums and newborn teeth. Pair with Crest’s gentle toothpaste formula, specifically designed for babies and toddlers ages 0-3 years to help clean teeth and gums as they grow.